Our Story

Our journey officially began in 2014 with the purchase of 4.5 acres of rural commercial property in Claresholm, Alberta. The mission was straightforward: empower patients on their journey toward wellness. The reason was simple: when you’re able to offer a helping hand, it becomes your responsibility to do so. Medicinal patients deserve a Canadian cannabis producer that puts them first, which is why we dedicate 100% of our efforts to medicinal patients.

Hope is important because it can make the present moment less difficult to bear. If we believe that tomorrow will be better, we can bear a hardship today.

- Thich Nhat Hanh

About the Facility

Our 65,000 ft2, purpose-built facility is designed to harness the power of Southern Alberta’s generous 330 days of sunlight per year. The facility supports our state-of-the-art growing process by leveraging the best of nature. Combined with the climate benefits offered by higher elevation, our product is protected from mold, mildew, and pests, resulting in better quality and higher consistency.


Jeff Nielsen

Founder & CEO of Custom Cannabis

We’ve seen a lot of people walk out of a meeting with Jeff Nielsen and tell us he’s the nicest person they have ever met, and they’re never wrong. A loving husband, hockey dad, an inspiration to anyone who knows him, Jeff’s kindness, excitement and genuine compassion are contagious to those who come into contact with him.

As CEO of Custom Cannabis, Jeff brings over 15-years of financial experience, managing the fiscal health of the business and navigating its strategic direction, but it’s truly Jeff’s spirit that make him and his company unique. While most CEO’s put business first, Jeff never compromises his people-first philosophy. Jeff knows that Custom Cannabis will make a positive impact on people around the world, but believes strong relationships will make the real difference.

Robyn Wytinck

Founder & COO of Custom Cannabis

Environmental scientist, mom, yogi, Robyn is a human Swiss Army knife ready to take on any new challenge with confidence and poise. People love working with Robyn because, to put it simply, she’s brilliant. A leader in every boardroom, she motivates, uplifts, and inspires everyone around her.

With a master’s degree in Environmental Design, Robyn’s experience in both the oil & gas and forestry industries set her up as a powerful entrepreneurial force in the medical cannabis industry. Robyn is the mastermind behind the design and construction of Custom Cannabis’s state-of-the-art operation and facility, and the grace behind the stick handling of complex regulatory and compliance side of the business. With her “get it done” mentality and heart of gold, nothing but greatness is an option when you’re working with Robyn. Just ask her.